MKT404
E-Marketing
Subject code
MKT
Course Number
404
Course Title
E-Marketing
Catalogue Description
This course examines how companies have responded to the internet and other powerful technologies with e-business strategies, and how these strategies have resulted in benefits to both buyers and sellers. Topics include e-com- merce domains, on-line advertising and virtual marketing.
Number Of Credits
3
Free Form Requirements
Minimum grade C-
MKT 301 Integrated Marketing Communications