MKT 300 Principles of Marketing

This course provides the student with an appreciation of the role of marketing in business. It covers marketing concepts and tools with respect to consumer goods and services. Topics include internal and external factors that influence the marketing process, environmental and marketing audits, and topical issues pertaining to ethics, social responsibility and green marketing.

BUS 201

3 Credits

MKT 301 Integrated Marketing Communications

This course examines the specific mix of advertising, sales promotion and public relations, which a company uses to pursue its advertising and marketing objectives. It also looks at the methods of setting the promotion budget and factors that affect the design of the promotion mix.

MKT 300

3 Credits

MKT 302 Sales Management and Personal Selling

This course examines the importance of sales management and personal selling to businesses. It explores the use of marketing tools for the purchase or sale of products and services.

3 Credits

MKT 304 Consumer Behaviour

This course covers the behavioural elements of marketing, environmental influences, psychological processes and decision-making processes.

MKT 300

3 Credits

MKT 402 Marketing Research

This course introduces students to tools and techniques of marketing research as an aid to marketing decision-making. Topics include definitions of research problems and objectives, research methodologies, design of research projects and analysis and interpretation of research.

MKT 300

3 Credits

MKT 404 E-Marketing

This course examines how companies have responded to the internet and other powerful technologies with e-business strategies, and how these strategies have resulted in benefits to both buyers and sellers. Topics include e-com- merce domains, on-line advertising and virtual marketing.

MKT 300; MKT 301

3 Credits

MKT 405 Internship in Marketing

Students are assigned to marketing departments within an organisation to gain insight into the practical applications of marketing principles and practices.

Minimum 2.75 GPA

3 Credits

MKT 406 International Businesses and Marketing

This course examines how companies adapt their marketing mixes for international markets. It intends to stimulate curiosity about management practices of companies, large and small, which are seeking marketing opportunities outside their home countries. It also hopes to raise the students’ consciousness about the importance of viewing international marketing management strategies from a global perspective.

MKT 300

3 Credits

MKT 444 Independent Study in Marketing

This course involved an independent study and critical research in some area(s) of marketing. The specific content and assessment will be decided by the lecturer.

Approval of lecturer and department chair

3 Credits