TOR - Tourism
TOR 302 The Business of Tourism
This course will provide an understanding of the nature, appeal, structure, organisation and phenomenal growth of the tourism industry as well as of the role of tourism in the economic and socio-cultural develop- ment of a country. It will also examine closely the demand and supply issues in the var- ious sectors of the tourism industry, particularly the accommodation, catering, attractions and transportation sectors.
TOR 303 Visitor Attractions Development & Management
This course will explore the nature, role and influence of tourism attractions while outlining the implications for their development. It will also examine a range of management problems and issues associated with various types of attractions found in different environments, including rural, urban and coastal environments.
TOR 305 Introduction to Sustainable Tourism
This course examines such topics as the Rationale for Sustainable Tourism, Sustainable Tourism in Practice, the Role of Policy and Planning in Sustainable Tourism Development Goals & Objectives, Tools for Sustainability, Carrying Capacity & Limits of Acceptable Change, and Sustainable Forms of Tourism.
TOR 307 Caribbean Tourism
This course outlines the historical development of tourism in the Caribbean region. It also examines some of the factors that have promoted its growth and expansion, as well as the critical issues that have faced Caribbean Tourism over the years.
TOR 400 Tourism & Transportation
This course aims to develop an understanding and appreciation of the relationship between tourism and transportation. It will exam- ine tourism transportation modes and the demand characteristics associated with these various modes, new technologies in transportation and their implications for customer planning and purchasing, and globalisation within the transportation sector and its implications for the tourism industry.
TOR 405 Tourism Policy, Planning & Development
This course will outline the importance of planning and policy formulation to the development of tourism and the management of tourism impacts in a country. Topics such as Tourism Planning Concepts, Levels & Types of Tourism Planning, Components & Forms of Tourism Devel- opment, Local & Regional Tourism Planning Processes, Tourism Policy, and Develop- ment & Design Standards, will be covered in this course.
TOR 406 Tourism Marketing & Consumer Behaviour
This course introduces stu- dents to the factors which influence consumer behaviour. It also outlines the role and nature of marketing, approaches to marketing planning, marketing segmentation, imagery and promotion in marketing destinations, and the value of market research.