MKT406
International Business and Marketing
Subject code
MKT
Course Number
406
Course Title
International Business and Marketing
Catalogue Description
This course examines how companies adapt their marketing mixes for international markets. It intends to stimulate curiosity about management practices of companies, large and small, which are seeking marketing opportunities outside their home countries. It also hopes to raise the students consciousness about the importance of viewing international marketing management strategies from a global perspective.
Number Of Credits
3
Free Form Requirements
Minimum grade C-
BUS 332 Principles of Marketing
MKT 301 Integrated Marketing Communications