MKT402
Marketing Research
Subject code
MKT
Course Number
402
Course Title
Marketing Research
Catalogue Description
This course introduces students to tools and techniques of marketing research as an aid to marketing decision-making. Topics include definitions of research problems and objectives, research methodologies, design of research projects and analysis and interpretation of research.
Number Of Credits
3
Free Form Requirements
MKT 301 Integrated Marketing Communications
MAT 311 Quantitative Methods