MKT301
Intergrated Marketing Communications
Subject code
MKT
Course Number
301
Course Title
Intergrated Marketing Communications
Catalogue Description
This course examines the specific mix of advertising, sales promotion and public relations, which a company uses to pursue its advertising and marketing objectives. It also looks at the methods of setting the promotion budget and factors that affect the design of the promotion mix.
Number Of Credits
3
Free Form Requirements
Minimum grade C-
BUS 332 Principles of Marketing