MGT 431
Strategic Management and Marketing
Subject code
MGT
Course Number
431
Course Title
Strategic Management and Marketing
Catalogue Description
This course looks at creating an inspiring organisational vision as well as techniques to carry out a strategic mission to enhance future growth and sustainable prosperity of the enterprise. Students learn techniques, like SWOT & PEST, to forecast likely future conditions in order to anticipate potential challenges and future business opportunities, including opening new markets, developing new product lines and the innovation of whole new industries.
Number Of Credits
3
Free Form Requirements
Minimum grade C-
MGT 331 Organisational Behaviour